banda.agency

Codegym is a platform with online Java courses. This market is quite saturated, and it’s really difficult to grow there. So they turned to us.

Less Java, more people

The first thing we noticed is that all Codegym communication was about Java: Java courses, what Java is, basic Java skills, and how to start programming in Java. Quite logical. These are Java courses. But wait.

Java course is too specific a product for too narrow an audience. To choose it, you should already understand what a programming language is. More precisely, you should already know that you need Java. There are not so many people like that.

We offered to expand the audience by focusing on those who are thinking about switching into IT.

These people have not yet decided on a programming language. They don’t care if it’s Java or not. They want to finally start programming. And Codegym can give them what they want.

How do these 25% feel?

People try to start coding for months, they doubt themselves, and we found a way how Codegym can help them. Good structure, clear explanations, and regular practice give this ‘I can code moment’ at the first lesson. It inspires and gives strength to continue instead of doubting.

To emphasize this power, we changed positioning from ‘Java courses’ to ‘I can code’ courses’