
Comfy Kids is an online toy store from Comfy, the largest retailer of household appliances in Ukraine.

Empower children to change the world
Curiosity is the best skill of our time. Today, parents strive to raise open-minded children. They understand the possible consequences of restrictions and prohibitions that put off the desire to discover the world.
Toys of childhood have a significant influence on the future of a person. Therefore, Comfy Kids removes archaic stereotypes about entertainment and gives children space for creativity.

What if... We made a branding out of kids' curiosity
Youngsters’ desire to know everything is the core idea of the Comfy Kids identity. Working on the branding, we let the naughty children inside us make decisions.
We created a dynamic logo that symbolises toys and different kinds of combinations, like in a game.



Who's stronger: UFO frog or a pineapple sheep?
And what if we combine a crocodile and a helicopter? This type of question is a core idea of our illustrations. Geometric characters stretch to any format to support grid layout.






In the new branding, we tried to reflect the magic of childhood to remind parents of their carefree years and help them better understand the kids’ modern world.








Agency
banda
Strategic director
Yaroslav Serdiuk
Creative director
Maksim Boritko
Senior designer
Viktor London
Junior designer
Maksym Mazigula
Strategist
Mykyta Trehub
Junior strategist
Luda Bay
Team lead
Dаryna Skalun
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