CryptoProcessing by CoinsPaid is a crypto payment solution that helps businesses accept payments in crypto. 

CryptoProcessing has already built a strong reputation among crypto-optimistic companies. However, it was overlooked when it came to everyday businesses — FMCG, retail, e-commerce, and others. Most of them aren’t exactly rushing to add crypto payments.

To grow further and enter new markets, the brand needed a full refresh — from strategy to visual identity.

The rebranding faced an ambitious challenge.

Let’s be honest — the crypto world is surrounded by a lot 
of mystery and myths. No one even really knows who invented it.

Most of the time, it’s associated with shady schemes or scandalous news headlines. Unless you're deep into the scene, crypto just doesn’t show up in your daily life. And those who do use it? Often seen as a small bunch of geeks, billionaires, or  let’s just say, “questionable characters”.

So it’s no surprise, crypto doesn’t have the best reputation among regular people — and definitely not among business owners running large, established companies.

For many entrepreneurs, crypto payments sound like a new and interesting technology with potential… someday. But not now. Cool? Sure. Promising? Maybe. But urgent? Not really. And that’s why it’s so easy to put it off — for five, ten, twenty years down the line.

Crypto is happening right now. 

A huge number of people already hold crypto — and that number is growing rapidly.

What’s more, 1 in 7 crypto owners isn’t just holding — they’re out there spending it on real things and services.

Our opportunity is to show the power of crypto through the people who are already using it.

To overcome the impersonal image of crypto technology in the world CryptoProcessing by CoinsPaid will be the one introducing amazing crypto people to business owners. 

Our brand shift the perception of people with crypto from “crypto geeks” to everyday people focusing on that they are already here and ready to pay.

We’ve put “People with Crypto” at the center of our brand — and we don’t use any other terms to describe them. No crypto dudes, no whales — just people, who happen to have crypto.

So, we’re going to claim this term through our brand, so we’ve made “People with Crypto” — quite literally — the tagline.

While “People with Crypto” is the core, it can be placed at the beginning or end of a message, depending on the context. This gives us flexibility in communication.

Emotionally, we help businesses connect with crypto people by getting to know them better. Functionally, our product is “button” easy to use.

Then we realized — the button didn’t have to live only in the logo. It could become a part of our visual identity: a flexible frame to hold any message or call to action we want to share.

This approach makes our brand more playful and brings the focus to what truly matters — the people behind every transaction. Like Monica from Amsterdam, buying a coffee machine with crypto. Or Peter from London, getting a bike for his son. It’s a visual way to show what we believe: that people like them are amazing — and they could be amazing for other businesses too.

The moment you interact with the logo — boom — the waves appear. Not sound waves. Gradient waves. They pulse outward from the button like something just clicked (because it did). They bring the whole identity to life — not just visually, but conceptually too.


They symbolize something happening right now. A moment of action. A decision made.
A transaction completed. And that’s exactly the story we want to tell: crypto isn’t some distant future — it’s already here. It’s already being used. These waves help us spotlight that reality — where our lovely people with crypto buy small or big products with crypto.

These gradient waves power the entire design system. From the color palette to the layout structure, illustration style, motion principles — everything flows from the wave. What’s cool is how dynamic it is. Put it on literally anything — a screen, a billboard, a race car — and instantly, it feels branded.