Uber: Global Campaign to Support Ukraine

When russia invaded Ukraine, people were thrown into chaos. Some were trying to reach their families, flee an occupation, or cross the border. Transportation became a lifeline, and many drivers chose to keep providing it: voluntarily, over long distances, risking their lives to save others. 

An important collaboration between a brand’s global office and a Ukrainian agency

Uber partnered with banda to share these stories of brave Ukrainian drivers and to raise money for critical medical aid. 

We dove into the news, tweets and posts, uncovering dozens of powerful stories. Three of the drivers – Pasha, Oksana and Dmytro – became the heroes of our documentary videos.

 

Their stories helped raise $8.5 million and funded 49 resuscitation vehicles that are already saving lives.

Client

Uber

Global Producer

Christopher Butler

Senior Social Impact Manager

Candace Yu

Creative Director

Einav Jacubovich

Global Director of Social Impact

Julia Paige

Global Executive Creative Director

Danielle Hawley

Senior Social Impact Manager

Abhinav Bahl

Agency

banda

Creative Director

Rick Serdiuk

Creative Director

Egor Petrov

Creative Director

Maksim Boritko

Strategist

Bohdan Hetmanov

Strategist

Yulia Shiryanina

Strategist

Nick Tregub

Strategy consultant

Serhiy Denisov

Art Director

Anya Udovenko

Copywriter

Olesia Bondar

Designer

Ievgen Velychev

Team Leader

Maryna Kuniets

Project Manager

Stefania Vereczi

Production

shelter

Director

Oleg Tomin

DoP

Anton Fursa

EP

Albert Zurashvili

Head of Bidding

Marina Karmolit

Producer

Yulia Foster

Production Coordinator

Vlas Laushkin

1AD

Alina Krasnianska

Art Director

Lera Koval

Costume design

WeRelease

MUA

Maryna Jylova

Production Manager

Max Matveev

Gaffer

Leonid Sidorenko

Focus Puller

Sergiy Sardudinov

1AC

Pasha Chui

Playback

Sergiy Vilchinskiy

Gravitcapa & Car mount

Max Varava

Location Manager

Yaroslav Grischenko

Sound

Denys Ryskal

Photographer

Oleksiy Leus

Translator

Ira Kostenko

BTS

Max Kamirer

Post Production

Coffee Post

Sound

Propeller Studio

Music

Nastya Burganova

Motion Designer

Anastasiia Korzhenko

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